AI in Marketing

Role of AI in Marketing

Blog, Digital MarketingWritten by Arthavya MarketingMay 24, 2024

The world of marketing is currently undergoing significant changes, and artificial intelligence (AI) is playing a crucial role in this transformation. With the emergence of intelligent marketing tools and generative AI like ChatGPT, there are numerous opportunities for marketing teams to enhance their efforts. AI marketing combines various AI technologies, such as Machine Learning, Chatbots, Personalization Engines, Ad Targeting and many

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Importance of Online Reputation Management

Blog, ORMWritten by Arthavya MarketingMay 24, 2024

In today’s digital age, managing your reputation is essential for business success. It involves how your brand defines itself and how the public perceives it. Maintaining a positive online reputation is crucial for building and retaining customer trust, and various factors, such as your business type, customer service, content, and visibility, can impact it. To track and improve their online reputation,

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What is Digital PR and How Can You Develop an Effective Strategy?

BlogWritten by Arthavya MarketingMarch 14, 2024

What is Digital PR? Digital PR or Online Public Relations consists of an array of activities. These are aimed at building online reputation and managing and maintaining a positive online presence for a business or individual. Digital PR emphasizes engaging with digital communities, creating shareable content, and optimizing online visibility to drive brand awareness. Digital PR vs Traditional PR Both Digital

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Successful Social Media Plan

How to Create a Successful Social Media Plan?

BlogWritten by Arthavya MarketingMarch 14, 2024

How important do you think creating a successful social media plan is? In today’s digital age, having a strong social media presence is vital for any business. However, simply having social media accounts is not enough. A well-thought-out social media plan is essential to effectively engage with your target audience. In addition to these, it also helps in driving brand awareness

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