Growth Marketing

Harnessing Growth Marketing and how it impacts your branding

Digital MarketingWritten by Arthavya MarketingMay 24, 2024

Introduction In today’s fiercely competitive business environment, traditional marketing tactics alone may fall short in establishing and growing your brand. Enter growth marketing, an innovative approach that aims to drive scalable and enduring brand growth. In this article, we’ll delve into what growth marketing entails and how to seamlessly integrate it into your branding efforts. Understanding Growth Marketing Growth marketing, also

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Influencer Marketing Vs. Affiliate Marketing

Influencer Marketing vs Affiliate Marketing

Blog, Digital MarketingWritten by Arthavya MarketingMay 24, 2024

In the realm of digital marketing, two powerful strategies often take the stage: influencer marketing and affiliate marketing. While influencer marketing garners much attention, affiliate marketing operates quietly in the background. The question arises: which one is more effective, or could a combination of both be the key to success? In this guide, we’ll delve into the worlds of influencer and

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AI in Marketing

Role of AI in Marketing

Blog, Digital MarketingWritten by Arthavya MarketingMay 24, 2024

The world of marketing is currently undergoing significant changes, and artificial intelligence (AI) is playing a crucial role in this transformation. With the emergence of intelligent marketing tools and generative AI like ChatGPT, there are numerous opportunities for marketing teams to enhance their efforts. AI marketing combines various AI technologies, such as Machine Learning, Chatbots, Personalization Engines, Ad Targeting and many

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Performance Marketing For Marketers

5 Best practices for Performance Marketing for Marketers

Digital Marketing, SEOWritten by Arthavya MarketingFebruary 4, 2024

In recent years, the marketing landscape has undergone significant changes, accelerated by the COVID-19 pandemic. With 87% of marketers increasing their social media activity and mobile devices dominating organic searches, it’s clear that online channels are crucial for success. Global digital advertising expenditure is projected to reach $646 billion by 2024. Amidst this growth, performance marketing has emerged as a prominent

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How to use blogs to support your SERP?

Digital Marketing, SEOWritten by Arthavya MarketingJanuary 4, 2024

Blogging is an integral part of any successful SEO strategy, is crucial for boosting website’s search engine rankings and attracting more traffic. According to Orbit Media, 71% of bloggers recognize SEO as the most important source of traffic. By consistently creating high-quality and informative content, you can optimize your online presence to improve your SERP rankings and drive increased organic traffic

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