Author Archives: Arthavya Marketing

Overview Of Google Ads You are in 2025. You are a business. One thing you cannot afford to ignore: ‘Google Ads’. And, it doesn’t really matter the scale of your business. You can be a startup, a local business, or even a global brand. When you run ads on Google, you get direct access to people who are already searching for

Introduction: Overview Of AEO (Answer Engine Optimization) If you have even a bit of idea about SEO, you would know how the way people search for information online is changing. A few years back, it was all different. SEO was only about ranking your website higher on Google’s search results, and that’s it. Today, everything has shifted. People don’t want links;

Introduction: Overview of UGC Videos We guess you would also agree that in this whole digital marketing scene in 2025, people trust other people more than fancy, polished ads. And that is exactly why User-Generated Content (UGC) videos are everywhere, outperforming even the most advanced ads.  Customers are responding better to real-life videos made by everyday users than sticking to the

The Role of Content Marketing in Brand Building Content marketing plays a pivotal role in shaping how audiences perceive and engage with brands. In an era where attention spans are shorter and competition is fierce, businesses must leverage storytelling, valuable information, and strategic distribution to stand out. This blog explores how content marketing drives brand building, the key components of a

Introduction: Overview of AI in Digital Marketing Over the past decade, the whole world of marketing has almost flipped. Remember when everything from sending emails to tracking customer data was done manually. Well, not anymore. Today, we have stepped into an era where machines are doing all the hard work. Talk of predicting what your customer wants, when they want it,

Where to Start with Digital Marketing? Introduction “At last! Someone explains where to start.” We know your first reaction to the title was this. Everyone knows what digital marketing is; some may have a rough idea, but yeah, almost everyone has heard these two words once in their life. We also know that many of you want to explore this world

How to Build High-Quality Backlinks for SEO Let’s be honest with you, this is not fair! Yeah, you want everything high-quality in your life— food, clothes, electronics, and whatnot. And, when it comes to something that can turn things around for you, you settle for less. Yes, we are talking about backlinks. If you even think of ranking high on Google,

Introduction: Overview of Writing SEO-Friendly Content How many of you always keep running behind SEO? To be very honest, we, while writing this article, were also keeping everything relevant to SEO. You may already know that there are numerous factors that act as pillars beneath those three letters. But one of the most important ones is ‘content’. If you want the

How to Optimize Pay Per Click Campaigns for ROI? Have you seen a goldmine? What if you could own one? “What type of questions are these?”, you must be thinking. Well, the name you read above is almost kind of a goldmine for businesses (if managed right, of course). Yes, Pay Per Click (PPC) campaigns offer you chances to put your