Digital Marketing Channels For 2024

The Top Digital Marketing Channels for 2024 in India

BlogWritten by Arthavya MarketingJune 24, 2024

No one can deny that today’s world is digitally driven. Now, when almost everyone is connected to the internet, the significance of digital marketing channels increases more than ever. With every passing hour, businesses are striving to effectively reach their target audience. Hence, understanding and leveraging the top digital marketing channels for 2024 in India becomes crucial. The Importance of Marketing

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Small Business Ideas

Five Small Business Ideas for 2024

Blog, MarketingWritten by Arthavya MarketingMay 24, 2024

Introduction In the dynamic world of entrepreneurship, staying ahead of the curve is key to success. As we look forward to 2024, it’s a prime time to explore fresh business opportunities. Small businesses are the backbone of any economy, and with the right ideas, determination, and creativity, you can carve out a niche for yourself. In this blog, we’ll delve into

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Influencer Marketing Vs. Affiliate Marketing

Influencer Marketing vs Affiliate Marketing

Blog, Digital MarketingWritten by Arthavya MarketingMay 24, 2024

In the realm of digital marketing, two powerful strategies often take the stage: influencer marketing and affiliate marketing. While influencer marketing garners much attention, affiliate marketing operates quietly in the background. The question arises: which one is more effective, or could a combination of both be the key to success? In this guide, we’ll delve into the worlds of influencer and

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AI in Marketing

Role of AI in Marketing

Blog, Digital MarketingWritten by Arthavya MarketingMay 24, 2024

The world of marketing is currently undergoing significant changes, and artificial intelligence (AI) is playing a crucial role in this transformation. With the emergence of intelligent marketing tools and generative AI like ChatGPT, there are numerous opportunities for marketing teams to enhance their efforts. AI marketing combines various AI technologies, such as Machine Learning, Chatbots, Personalization Engines, Ad Targeting and many

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Importance of Online Reputation Management

Blog, ORMWritten by Arthavya MarketingMay 24, 2024

In today’s digital age, managing your reputation is essential for business success. It involves how your brand defines itself and how the public perceives it. Maintaining a positive online reputation is crucial for building and retaining customer trust, and various factors, such as your business type, customer service, content, and visibility, can impact it. To track and improve their online reputation,

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What is Digital PR and How Can You Develop an Effective Strategy?

BlogWritten by Arthavya MarketingMarch 14, 2024

What is Digital PR? Digital PR or Online Public Relations consists of an array of activities. These are aimed at building online reputation and managing and maintaining a positive online presence for a business or individual. Digital PR emphasizes engaging with digital communities, creating shareable content, and optimizing online visibility to drive brand awareness. Digital PR vs Traditional PR Both Digital

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Successful Social Media Plan

How to Create a Successful Social Media Plan?

BlogWritten by Arthavya MarketingMarch 14, 2024

How important do you think creating a successful social media plan is? In today’s digital age, having a strong social media presence is vital for any business. However, simply having social media accounts is not enough. A well-thought-out social media plan is essential to effectively engage with your target audience. In addition to these, it also helps in driving brand awareness

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