Written by Arthavya MarketingMay 24, 2024 In the realm of digital marketing, two powerful strategies often take the stage: influencer marketing and affiliate marketing. While influencer marketing garners much attention, affiliate marketing operates quietly in the background. The question arises: which one is more effective, or could a combination of both be the key to success? In this guide, we’ll delve into the worlds of influencer and
Written by Arthavya MarketingMay 24, 2024 The world of marketing is currently undergoing significant changes, and artificial intelligence (AI) is playing a crucial role in this transformation. With the emergence of intelligent marketing tools and generative AI like ChatGPT, there are numerous opportunities for marketing teams to enhance their efforts. AI marketing combines various AI technologies, such as Machine Learning, Chatbots, Personalization Engines, Ad Targeting and many
Written by Arthavya MarketingMay 24, 2024 In today’s digital age, managing your reputation is essential for business success. It involves how your brand defines itself and how the public perceives it. Maintaining a positive online reputation is crucial for building and retaining customer trust, and various factors, such as your business type, customer service, content, and visibility, can impact it. To track and improve their online reputation,
Written by Arthavya MarketingMarch 14, 2024 What is Digital PR? Digital PR or Online Public Relations consists of an array of activities. These are aimed at building online reputation and managing and maintaining a positive online presence for a business or individual. Digital PR emphasizes engaging with digital communities, creating shareable content, and optimizing online visibility to drive brand awareness. Digital PR vs Traditional PR Both Digital
Written by Arthavya MarketingMarch 14, 2024 How important do you think creating a successful social media plan is? In today’s digital age, having a strong social media presence is vital for any business. However, simply having social media accounts is not enough. A well-thought-out social media plan is essential to effectively engage with your target audience. In addition to these, it also helps in driving brand awareness
Written by Arthavya MarketingFebruary 4, 2024 In recent years, the marketing landscape has undergone significant changes, accelerated by the COVID-19 pandemic. With 87% of marketers increasing their social media activity and mobile devices dominating organic searches, it’s clear that online channels are crucial for success. Global digital advertising expenditure is projected to reach $646 billion by 2024. Amidst this growth, performance marketing has emerged as a prominent
Written by Arthavya MarketingJanuary 4, 2024 Blogging is an integral part of any successful SEO strategy, is crucial for boosting website’s search engine rankings and attracting more traffic. According to Orbit Media, 71% of bloggers recognize SEO as the most important source of traffic. By consistently creating high-quality and informative content, you can optimize your online presence to improve your SERP rankings and drive increased organic traffic