Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers through valuable content and personalized experiences rather than aggressive advertising. It aims to pull potential customers toward a brand by providing solutions to their needs or problems. It may be through blogs, SEO, social media, or email campaigns. The core philosophy of inbound marketing is to build long-term relationships. It is done by offering useful content that educates or entertains the audience. This approach contrasts with outbound marketing, where businesses push their messages out through paid ads, cold calls, and promotions.