Email marketing refers to the practice of sending targeted messages or promotional content to a group of people through email. It is a powerful digital marketing tool that helps businesses engage with their audience and nurture leads. This part of marketing also helps build customer loyalty and promote products or services. Emails can range from newsletters, product updates, and promotional offers to personalized content and reminders. One of the key benefits of email marketing is its ability to deliver content to a user’s inbox. This allows for a more personalized approach. Measuring open rates, click-through rates, and conversions are crucial to optimizing email campaigns.