In simple words, Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs) through organic methods. You may already know that SEO strategies include keyword optimization. They also involve creating high-quality content, improving website speed, and building backlinks. The goal is to increase traffic from search engines like Google, Yahoo, or Bing by ranking higher for relevant search terms. Remember, SEO is a long-term strategy that enhances online presence and drives organic traffic. It helps businesses attract qualified leads. SEO is essential for businesses aiming to boost their online visibility without relying solely on paid advertising.