Putting it in the simplest way, the Search Engine Results Page (SERP) is the page displayed by search engines in response to a user’s query. It contains a mix of paid advertisements (PPC) and organic search results. Snippets, images, videos, or local listings may often tag along. Ranking high on the SERP is crucial for visibility and traffic generation. Every business knows it well that most users rarely venture past the first page. Search engines like Google use complex algorithms to determine the ranking of websites on the SERP. However, factors such as SEO, relevance, and user experience can influence the process.