Remarketing is a digital marketing strategy that targets users who have previously interacted with a website or app but did not complete a desired action, such as making a purchase. This type of marketing includes showing relevant ads to these users as they browse other websites or platforms. Remarketing aims to keep a brand top of mind and encourage conversions. It can be executed through Google Ads, Facebook, or other advertising networks. Remarketing campaigns are effective because they target people who are already familiar with the brand. This increases the chances of engagement and conversion to a great extent.