Retargeting is a specific form of online advertising that targets users who have already visited a website or engaged with a brand but did not convert. Retargeting ads follow users across other websites or social media platforms. They encourage them to return and complete actions like making a purchase. It works by placing cookies in the user’s browser and displaying tailored ads based on their behavior. Retargeting helps to improve conversion rates and ROI. Again, it focuses on potential customers who have already shown interest in the brand or product.