A/B Testing

A/B Testing is a method used in marketing and web development to compare two versions of a webpage, email, or app. It is done to determine which one performs better. A/B Testing involves creating two variants (A and B). They differ in a single element such as a headline, button placement, or image. Users are randomly split into two groups, and each group sees one version. Businesses identify which version yields better results. They analyze different performance metrics like conversion rates, click-through rates, or engagement levels. A/B Testing is important for data-driven decision-making. It helps optimize user experience and increase the effectiveness of marketing strategies.

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