In simple words, a marketing funnel is a model that represents the customer journey from the initial awareness of a product or service to the final purchase decision. It is divided into stages such as awareness, interest, consideration, intent, and purchase. Businesses use the funnel to guide prospects through a series of interactions and touchpoints. These aspects lead to conversions. Understanding the funnel helps marketers identify where leads drop off and what strategies are most effective at each stage. One can optimize funnels through tailored content and targeted ads. Follow-up communications also help improve funnels to maximize conversions and build customer relationships.