UX (User Experience)
As the name suggests, User Experience (UX) refers to the overall interaction a user has with a product, system, or service. It focuses on ease of use, accessibility, and satisfaction. UX design is a multidisciplinary field that involves understanding user behavior, needs, and motivations. It is used to create intuitive and enjoyable experiences. UX covers aspects such as interface design, navigation, content structure, and performance. A positive UX can lead to higher user retention, better engagement, and increased conversions. Businesses prioritize UX to ensure their websites, apps, or products are functional, user-friendly and meet the expectations of their target audience.