In simple words, PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time someone clicks their ad. It is a way to drive traffic to websites by paying for it rather than attempting to earn it organically. Google Ads is one of the most popular PPC platforms, where businesses bid on specific keywords for their ads to appear in search engine results. PPC allows advertisers to target specific audiences and manage budgets effectively. It also helps to gain immediate visibility. The success of a PPC campaign is measured by metrics like click-through rates (CTR), cost-per-click (CPC), and return on investment (ROI).