Backlink

A backlink is a link from one website to another and is an important element in search engine optimization (SEO). When a reputable site links to your website, it is considered a “vote of confidence”. This means the site signals to search engines like Google that your content is valuable and trustworthy. High-quality backlinks can improve a website’s domain authority and search engine rankings. This leads to increased organic traffic. However, not all backlinks are equal. Links from low-quality or spammy websites can harm a site’s ranking. Building a strong backlink profile through strategies like guest blogging, influencer partnerships, and content creation is key to improving SEO.