Bounce Rate

Bounce Rate is a web analytics metric that represents the percentage of visitors who land on a webpage and then leave without taking any further action. A high bounce rate could indicate that the content is not engaging, relevant, or user-friendly. Hence, these lead to users exiting quickly. For marketers and website owners, monitoring and reducing bounce rates is crucial. It is important for improving user experience, engagement, and conversion rates. Tactics such as optimizing page load speed, enhancing content relevance, and improving mobile responsiveness can help reduce bounce rates.

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