B2C (Business to Consumer) refers to the process where businesses sell products or services to individual consumers. This model is seen in retail, e-commerce, and service-based industries where the end-user is the purchaser. B2C marketing strategies emphasize emotional appeals, ease of use, and quick purchasing decisions. The goal is to drive immediate sales. Brands like Amazon, Netflix, and Nike operate on a B2C model. In the digital age, B2C companies rely on social media, online advertising, and search engine marketing to reach consumers. They use data analytics to target audiences in a more precise manner.