Ad CTR (Click-Through Rate)

Ad CTR (Click-Through Rate) is a metric used to measure the effectiveness of online advertisements. How to calculate Ad CTR? Divide the number of clicks an ad receives by the number of impressions (how many times the ad was shown). After that, multiply the result by 100 to get a percentage. Always remember, a high CTR indicates that the ad is relevant and engaging to the target audience. Improving CTR is crucial for optimizing ad campaigns. It can lower cost-per-click (CPC) in pay-per-click (PPC) models. Also, it can improve ad quality scores and lead to better placement and visibility on platforms like Google Ads.

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