Evergreen content refers to high-quality, valuable content that remains relevant and continues to attract traffic over a long period of time. These pieces focus on topics that do not change or lose their value over time. Some of these include the “how-to” guides, FAQs, or educational articles. This type of content plays a crucial role in SEO strategies. It consistently drives organic traffic and improves search engine rankings. Also, it offers lasting value to audiences. Creating evergreen content allows businesses to invest in long-term content marketing efforts that keep paying off months or even years after publication.