Frequency Capping

Frequency capping is a digital marketing technique that limits the number of times a specific ad is shown to a single user within a given timeframe. This prevents overexposure and ensures that potential customers are not overwhelmed or annoyed by repetitive advertisements. Marketers use frequency capping to strike the right balance between brand visibility and user experience. Too many ad impressions can lead to ad fatigue, whereas too few might not be enough to create brand recall. Effective frequency capping helps optimize ad spend. It also improves campaign efficiency and overall audience engagement.