Google Analytics

Google Analytics is a powerful web analytics tool that helps website owners and marketers track and analyze website traffic. It provides in-depth insights into user behavior and traffic sources. With Google Analytics, businesses can monitor various key metrics. These include page views, session duration, bounce rate, and conversions. The tool also enables the segmentation of data by various dimensions. Some of these comprise device, location, and traffic source. Remember, by understanding these metrics, businesses can make data-driven decisions. They can enhance user experience, improve content strategy, and maximize ROI from digital marketing efforts.