Hashtag

In layman’s language, a hashtag is a word or phrase preceded by the “#” symbol. You may already know that it is used on social media platforms to categorize content and make it more discoverable. By clicking on or searching for a hashtag, users can view all the posts that include that particular tag. This helps them follow trends or discussions. Hashtags are popular on platforms like Twitter, Instagram, and LinkedIn, where they enhance engagement by increasing visibility. Brands often create branded hashtags to promote campaigns. They encourage user participation and generate viral content. Hashtags are crucial in digital marketing for boosting reach and engagement.