Impressions

To put it straight, impressions refer to the total number of times a piece of content is displayed to users. Each time an ad or post appears on a user’s screen, it counts as one impression. This metric is crucial in measuring the reach of advertising campaigns. This is because it indicates the potential audience size. While impressions do not directly measure engagement, they are vital for brand awareness and visibility. They help businesses understand the overall exposure of their digital content and track campaign performance.