Journey Mapping

Journey mapping is the process of visualizing the steps a customer takes to interact with a product or service. It outlines the touchpoints and emotions a customer experiences from initial awareness to post-purchase. This tool helps businesses understand one of the most important aspects, the customer’s perspective. It also helps identify their pain points and improve their overall experience. Journey maps can be highly detailed. They can capture multiple stages like discovery, consideration, purchase, and loyalty. By using journey mapping, companies can enhance customer satisfaction. They can streamline processes and better align their marketing efforts with customer expectations.