Keyword

A keyword is a specific word or phrase that digital marketers use to target search engine results and drive relevant traffic to websites. Who does not know that keywords are the backbone of SEO strategies? You also already know that keywords help websites rank higher on search engine results pages (SERPs). There are different types of keywords, including short-tail, long-tail, and LSI (Latent Semantic Indexing) keywords. The goal of using the right keywords is to align with user intent and improve visibility and click-through rates (CTR). Proper keyword research helps in identifying high-volume and low-competition terms. These can help attract targeted audiences.