KPI (Key Performance Indicator)

A Key Performance Indicator (KPI) is a measurable value that helps organizations assess their performance against defined business objectives. KPIs provide actionable insights by tracking metrics that are critical to the success of marketing campaigns, financial goals, operational efficiency, or customer satisfaction. In marketing, KPIs can include metrics like conversion rate, customer lifetime value (CLV), or return on investment (ROI). KPIs are essential for data-driven decision-making. They help businesses focus on strategic initiatives and monitor progress in real-time. In this way, they ensure that they are moving towards achieving their goals.