Native Advertising

In simple words, native advertising refers to paid ads that blend into the platform they appear on. They match the form and function of the surrounding content. These ads are designed to be non-disruptive. This makes them less likely to be perceived as traditional advertisements. Platforms like social media, news websites, and blogs use native ads. These can appear as promoted posts, articles, or videos. By maintaining the user’s content experience, native advertising can improve engagement and click-through rates. This is because audiences tend to interact with ads that feel relevant and aligned with their interests.