Organic Traffic

Organic traffic, in layman’s language, refers to the visitors who land on a website through unpaid search results. This traffic is driven by the website’s content relevance and search engine optimization (SEO) efforts. Hence, it does not need paid advertisements. Organic traffic is highly valued because it signifies that users are finding the website based on their own queries and interests. This type of traffic tends to be more sustainable in the long term compared to paid traffic. Also, it’s often considered a reliable indicator of the website’s overall relevance and authority.