Programmatic Advertising

Programmatic advertising is the automated buying and selling of digital advertising space using algorithms and real-time bidding. This method streamlines the process by allowing advertisers to purchase ad impressions on websites, mobile apps, or video content. Programmatic platforms use data to target specific audiences based on different factors. These include demographics, interests, and browsing behavior. This whole process ensures that ads reach the right people at the right time. By leveraging artificial intelligence and machine learning, programmatic advertising optimizes campaigns for better performance and efficiency. Remember, this reduces the need for manual ad placement.