UGC (User-Generated Content)

User-Generated Content (UGC) refers to any form of content— such as text, images, videos, reviews, or testimonials— created and shared by users or consumers rather than the brand itself. UGC is considered valuable in digital marketing as it offers authentic insights. It also builds trust and cultivates community engagement. Platforms like social media, blogs, and review sites often feature UGC. Brands leverage UGC in campaigns to increase brand credibility, reach, and engagement. Also, UGC serves as a powerful word-of-mouth marketing tool. it influences potential customers by showcasing real experiences with products or services.