CRM (Customer Relationship Management)

Customer Relationship Management (CRM) refers to the strategies, tools, and technologies  businesses use to manage interactions with current and potential customers. CRM systems them improve customer service, enhance communication, and streamline sales processes. They do this by centralizing customer data, tracking interactions, and providing insights. Some of the popular CRM platforms in the market are Salesforce, HubSpot, and Zoho. Effective CRM helps businesses understand customer behavior, predict future needs, and build long-term relationships. It also enables targeted marketing efforts and increases customer retention. CRM also boosts sales through a more personalized approach to customer interaction.