Content Marketing is a strategy focused on creating and distributing valuable, relevant, and consistent content. It aims to attract and engage a target audience. Unlike direct advertising, content marketing provides useful information. This information educates, entertains, or solves a problem for the audience. In the end, it drives profitable customer actions. Forms of content marketing include blog posts, videos, podcasts, infographics, and eBooks. This approach helps build brand authority, improve SEO rankings, and nurture trust with potential customers. Effective content marketing aligns with customer needs and is a key component of inbound marketing strategies.