Algorithm

An algorithm is a set of rules or instructions designed to solve a problem or perform a task and is often used in programming and data analysis. In digital marketing, algorithms power search engines, social media platforms, and ad networks. They determine how content is ranked, displayed, or targeted to users. For instance, Google’s search algorithm analyzes hundreds of factors to rank web pages in search results. On the other hand, social media algorithms prioritize content based on user behavior and engagement. Understanding how algorithms work can help businesses optimize their content. It also helps them improve search engine optimization (SEO) and customize digital marketing strategies to reach the right audience.