Conversion Rate

The Conversion Rate measures the percentage of visitors or users who complete a desired action out of the total number of visitors. This could mean filling out a form, subscribing to a service, making a purchase, or any action aligned with the business goal. A high conversion rate indicates effective marketing and compelling content. It also demonstrates a well-designed user experience. Improving conversion rates often involves optimizing landing pages, CTAs, and user journeys. This metric is essential for determining the success of digital marketing campaigns. It can also be used to make data-driven improvements.