Digital PR

Digital PR involves using online channels to build a brand’s reputation and increase visibility. This strategy focuses on acquiring high-quality backlinks and improving SEO. It also aims to get coverage in digital publications, blogs, and social media. Unlike traditional PR, which may involve press releases or events, digital PR is more data-driven. They rely on metrics such as domain authority, social shares, and referral traffic. Techniques include content marketing, influencer outreach, and online reviews. Digital PR not only boosts brand credibility but also plays a significant role in enhancing search engine rankings and driving organic traffic.