Dynamic Content refers to web or email content that changes based on user preferences, behavior, or demographics. Remember, static content remains the same for all users. However, dynamic content is personalized to improve user engagement and relevance. For example, eCommerce sites may show personalized product recommendations based on a user’s previous searches or purchases. Dynamic content can be implemented in various marketing channels such as emails, landing pages, and ads. It helps enhance the user experience, increase conversions, and drive customer loyalty.