Display Ads

In simple words, Display Ads are visual advertisements placed on websites, apps, or social media platforms. They are used to promote a brand, product, or service. Display Ads include images, videos, or banners. Most of the time, they are paid on a CPC or CPM (Cost Per Mille) basis. Display ads can target specific audiences based on different metrics. These include demographics, interests, or browsing behavior. These ads appear in various formats such as sidebars, headers, or within the content itself. While they may not always lead to immediate conversions, display ads are excellent for increasing brand visibility. They also boost awareness across large networks of potential customers.