In simple words, E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It enables businesses and consumers to transact across borders and offers accessibility 24/7. E-commerce platforms range from large marketplaces like Amazon to small independent stores hosted on platforms like Shopify. Payment gateways, digital wallets, and logistics solutions are integral to e-commerce operations. This mode of business offers opportunities for growth through digital marketing. E-commerce has grown in an exponential manner in recent years. It has transformed traditional retail and enabled global trade for businesses of all sizes.