Engagement Rate

Engagement rate is a metric used to measure the level of interaction between a brand and its audience across digital platforms. Its calculation includes dividing the total number of interactions (likes, shares, comments, etc.) by the total number of impressions or followers. Multiply by 100 to get a percentage. Remember, a high engagement rate indicates that the content is resonating with the audience. In digital marketing, the engagement rate is a key performance indicator (KPI) for understanding user interest. It also measures the effectiveness of content. Engagement rate helps businesses customize strategies for improved communication and reach.