Landing Page

In simple words, a landing page is a dedicated web page designed to capture leads or drive specific actions from visitors. These actions can be signing up for a newsletter, downloading an ebook, or making a purchase. Unlike other pages on a website, landing pages are created for marketing campaigns. They are optimized to focus on a single call-to-action (CTA). Effective landing pages are user-friendly and visually appealing. They often include persuasive content that aligns with the visitor’s intent. By minimizing distractions and enhancing the user experience, landing pages increase the chances of conversions.