In simple words, lead generation is the process of identifying and attracting potential customers for a business’s products or services. This is a fundamental element of the sales funnel. It involves converting prospects into leads by capturing their contact information. This is done through forms, landing pages, or other means. Lead generation strategies include SEO, social media marketing, email campaigns, and paid advertising. The ultimate goal is to nurture these leads through various stages of the buyer’s journey. Effective lead generation increases a business’s customer base. It also boosts revenue and builds long-term relationships.