SMM (Social Media Marketing)

Social Media Marketing (SMM), in layman’s language, involves promoting a brand, product, or service through social media platforms like Facebook, Instagram, LinkedIn, and Twitter. It includes both organic and paid strategies to reach target audiences, engage users, and drive conversions. Key components include content creation, social media ads, influencer partnerships, and community engagement. Social media platforms allow businesses to build brand awareness and foster customer relationships. They also help businesses to generate quality leads. One can measure the success of SMM through various metrics. These include engagement rate, click-through rate (CTR), and ROI.