Target Audience

A target audience, in the simplest of words, is a specific group of people identified as the intended recipients of a brand’s marketing message or product. They are segmented based on demographic, geographic, psychographic, or behavioral characteristics. Understanding the target audience is critical for customizing marketing efforts. It is important for ensuring relevance and driving better engagement. Businesses define their target audience based on various factors. These include age, gender, income, preferences, and buying behavior. Accurate identification of a target audience leads to more focused campaigns and results in a higher return on investment (ROI). Also, it improves customer loyalty by addressing their specific needs and desires.

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