Traffic

You may already know what traffic means. Putting it in simple terms, traffic refers to the number of visitors or users who access a website or digital platform. It is a key metric in digital marketing and indicates the popularity and reach of a website. Traffic is categorized into various types. These include organic traffic (from search engines), paid traffic (from advertisements), direct traffic (users typing the URL directly), and referral traffic (from other websites). Monitoring traffic is crucial for understanding user behavior and assessing the effectiveness of marketing strategies. It also helps in optimizing the online presence to improve engagement, conversions, and overall performance.